There's no secret: to improve your website's positioning on search engine results, you need to conduct a precise SEO analysis of your current standing. This will allow you to identify problems and errors to correct. Different solutions (both free and paid) exist to carry out a quality audit. Here are the essential points of a good audit:
Analyze Keywords
Besides marketing efforts, it’s crucial to emphasize keyword analysis. This helps you understand what to focus your efforts on. Given that keyword relevance changes over time, a regular SEO audit is necessary, especially when revamping your site.
⚠️ Yes, a keyword that was relevant two or three years ago may not be as effective today.
In some eCommerce niches, this is particularly true. For example, if you have an online smartphone store, keywords like "Blackberry" or "iPhone 6" might not be as interesting anymore 😄
Establishing a long-term SEO strategy is necessary to effectively track keyword ranking evolutions. You can get assistance from an SEO consultant for better results.
Make sure to check trends with Google Trends and analyze your Google Search Console, a treasure trove of information if you know how to sort it!
👉 Our advice: on the Search Console, filter the keywords with the most impressions. These are the most searched. If you have many impressions but a poor position, that's the keyword you need to work on!
Work on Your Site's Technical Aspects
The technical side of your site should not be overlooked. The source code of your pages and blog posts significantly influences your SEO. Even if you built your site with no-code tools like Webflow or Wix, you can (and should) correct this!
Here are the most common technical issues found during an SEO audit:
Slow loading speed
Duplicate Title tags
Missing H1 tags
Orphan pages (lack of internal linking)
The meta title tag and the H1 tag are essential ranking factors on Google. You need to address these errors quickly to get back on track!
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Conduct a Content Audit
Once your site's structure is reviewed, focus on the semantic quality of your content.
⚠️ Always prioritize useful and informative content over lengthy content with little value. In short: avoid useless, overly long texts!
The idea is to offer content that meets the demands of search engine bots as well as the needs of users.
👉 Our advice: use the free tool TextOptimizer.com to audit and improve your texts. It suggests missing keywords.
Be sure to follow Google's recommendations on this matter, especially avoiding automatically generated texts with AI tools (like Chat GPT). These texts don't add any value, unless you're very good at making accurate prompts, with human supervision.
Semantic optimizations are very important for SEO, so this is definitely not an aspect to neglect.
Analyze Your Backlinks
A good SEO audit must include an analysis of your site's backlinks. Given that external links are highly important for search engines, you should consider not just the number of incoming links, but their quality as well.
⚠️ Pay attention to the quality of your anchor texts (the clickable text that links to your site). If most of your anchors are unnatural (such as your site address, "learn more," "click here"), you need to correct this. Your site is probably penalized by Google's Panda algorithm, which detects these over-optimized links.
Identify the strengths and weaknesses of your link building with Trust Flow and Citation Flow indicators, which help you see if a site is powerful.
👉 Our advice: Use Ahrefs' free backlink checker. It allows you to see all your links (and your competitors').
Improve Your Crawl Rates
This involves determining how search engines read your website. To do this, you need to know the crawl rates or the number of pages audited by Google's bots.
Remember, after detecting your site on the web, these bots will crawl the content of each of your pages. Since there are many sites on the web, search engines prioritize crawls based on criteria such as loading speed, content quality, navigation ease, and the presence of keywords.
⚠️ Note: Google might decide not to index 100% of your site's pages (based on obscure and often unjustified criteria). This can be very detrimental to your SEO strategy. During the audit, you need to check if your pages are indexed.
Having Trouble Ranking Your Website?
If you want an audit to improve your website's SEO, we can perform this analysis and provide concrete solutions to boost your visibility on search engines and aim for the top spot!
As SEO specialists, we have all the skills to support your SEO strategy, so don’t hesitate to choose SEO Bragger if you’re looking for tangible results 😊